Reports and Analytics

Level: Administrator Estimated time: 5-10 min Last updated: 2026-03-30

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Prerequisites

• Signed in to the admin panel
• Admin or Manager permission

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Step 1 — Access the Reports page

1. In the sidebar, click Reports
2. The page displays dashboards with sales, product, and customer metrics

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Step 2 — Sales report by period

1. Select the Sales tab
2. Choose the period: 7 days, 30 days, 90 days, or 12 months
3. Group by: day, week, or month
4. The report shows:
   • Total revenue — invoiced amount for the period
   • Total orders — number of orders
   • Average order value — revenue / orders
   • Trend chart — sales trend over time

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Step 3 — Best-selling products report

1. Select the Products tab
2. Choose the period and sort by revenue or quantity
3. The report shows:
   • Product and SKU
   • Quantity sold
   • Revenue generated
   • Average selling price

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Step 4 — Categories report

1. Select the Categories tab
2. The report shows sales distribution by category:
   • Products sold per category
   • Revenue per category
   • Percentage of total

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Step 5 — Customers report

1. Select the Customers tab
2. The report shows:
   • New customers — registered in the period
   • Returning customers — with more than 1 order
   • Repeat rate — percentage of customers who returned
   • Average LTV — average customer lifetime value
   • Top 10 customers — by total amount spent

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Step 6 — Export reports (CSV)

1. On any report tab, click Export CSV
2. The file is downloaded with all data from the current report

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Guide generated from E2E system tests. Last updated: 2026-03-30.